April 14, 2012
by Dave McClintock
I was happy to hear my article “Benchmarks for Estimating Editing Speed” will be discussed in Heather Severson’s workshop “The Mercenary Writer’s Guide to Setting Fees: How to Bid a Project in 5 Minutes or Less” on Tuesday, April 17, … Continue reading
If you use e-mail marketing, telemarketing, or direct mail, check out my roundup of four services (Jigsaw, InfoUSA, Hoover’s, and Sales Genie), “When You’re Hungry for Sales, Consider These Lead-Gen Tools.”
Here’s a snippet:
Using a mix of advanced online searching and old-fashioned elbow grease, sales-lead generators gather, cross-reference, clean, and deliver email, phone, and postal data, often matched with business intelligence, such as employee-growth rate, initial public offering history, office square footage, and salary information. Besides selecting targets by number of employees and industry, you often can aim within a radius of ZIP codes you designate.
Whether you want to shake out new contacts on your home turf, or cast a wider net, your dollars can buy you time to spend on the rest of your to-do list. Below, we survey four of these services, Jigsaw, InfoUSA, Hoover’s and Sales Genie.