October 24, 2015
by Dave McClintock
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Why Does Your Company Exist? Brand That Before How and What

It’s refreshing to rewatch Simon Sinek’s TED Talk “How Great Leaders Inspire Action.” The lesson of first communicating why you do what you do, before how or what, is convincing. We’re barraged with messages online, and our filters are thick. Why has … Continue reading

March 26, 2015
by Dave McClintock
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The New Republic Editorial Shake-Up: The Long/Short, Old/New Media Debate

Two recent Charlie Rose interviews – see below: One with Leon Wieseltier, long-time New Republic editor who resigned in protest last fall, and one with Chris Hughes, the Facebook cofounder and young grandaddy of online political organizing (Obama ’08) who … Continue reading

December 4, 2009
by Dave McClintock
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Michael Wesch’s Web 2.0 Video

Professor Michael Wesch created the following video – it’s “Web 2.0 in five minutes” – using “CamStudio for the screen captures and Sony Vegas for the panning/cropping/zooming animations.” Beyond the content itself—remarkably current for a March 2007 release—we should study this use … Continue reading

August 9, 2009
by Dave McClintock
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Twitter for Small Business [NYT]

In “Marketing Small Businesses with Twitter” [NYT, 7/23/09], Claire Cain Miller profiles some small businesses that are using Twitter’s free platform to communicate with customers and peers. See the New York Times site: http://www.nytimes.com/2009/07/23/business/smallbusiness/23twitter.html. When we strip away the hype … Continue reading