October 24, 2015
by Dave McClintock
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It’s refreshing to rewatch Simon Sinek’s TED Talk “How Great Leaders Inspire Action.” The lesson of first communicating why you do what you do, before how or what, is convincing. We’re barraged with messages online, and our filters are thick. Why has … Continue reading
March 26, 2015
by Dave McClintock
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Two recent Charlie Rose interviews – see below: One with Leon Wieseltier, long-time New Republic editor who resigned in protest last fall, and one with Chris Hughes, the Facebook cofounder and young grandaddy of online political organizing (Obama ’08) who … Continue reading
December 14, 2013
by Dave McClintock
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In this TED video, Luis von Ahn of Carnegie Mellon introduces Duolingo.com, a free online language tutorial site that (in the background) uses your quiz answers to help translate the web. Massive online collaboration. Along the way, von Ahn explains reCAPTCHA … Continue reading
August 22, 2012
by Dave McClintock
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Medium.com is in beta launch, allowing posts from friends and family and inviting reader reactions via Twitter sign-ins. The intro page describes it as a new platform for sharing stories and ideas. It’s longer-form than Twitter and organized into collections, … Continue reading
August 18, 2012
by Dave McClintock
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John Battelle muses on the shift from page-based content (magazines, blogs, and similarly grouped content) to streams of aggregated content. What’s lost is that experience of consuming one publisher’s meal – instead, we stream a mishmash of snacks. That “page-based … Continue reading
June 21, 2012
by Dave McClintock
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I have to agree with the managers quoted in Sue Shellenbarger’s June 19, 2012, Wall Street Journal article, “This Embarrasses You and I*” – practicing good grammar in the back office can help ensure that a company’s external communications are boo-boo free. … Continue reading
April 14, 2012
by Dave McClintock
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I was happy to hear my article “Benchmarks for Estimating Editing Speed” will be discussed in Heather Severson’s workshop “The Mercenary Writer’s Guide to Setting Fees: How to Bid a Project in 5 Minutes or Less” on Tuesday, April 17, … Continue reading
November 5, 2011
by Dave McClintock
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Today, on Thirteen (TV, not online), I saw Run for Your Life, the documentary on Fred Lebow, the runner who dreamed big, lived what he loved to do, and created one of the most successful start-ups the City has ever … Continue reading
June 22, 2011
by Dave McClintock
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My MBA classmate Liz DiMarco Weinmann just released her first book, Get DARE From Here! ($23.95, 330 pp.: https://www.createspace.com/3626200). Soon after we started our MBA program at NYU, in 2007, Liz told me she was thinking of writing a book … Continue reading
If you use e-mail marketing, telemarketing, or direct mail, check out my roundup of four services (Jigsaw, InfoUSA, Hoover’s, and Sales Genie), “When You’re Hungry for Sales, Consider These Lead-Gen Tools.”
Here’s a snippet:
Using a mix of advanced online searching and old-fashioned elbow grease, sales-lead generators gather, cross-reference, clean, and deliver email, phone, and postal data, often matched with business intelligence, such as employee-growth rate, initial public offering history, office square footage, and salary information. Besides selecting targets by number of employees and industry, you often can aim within a radius of ZIP codes you designate.
Whether you want to shake out new contacts on your home turf, or cast a wider net, your dollars can buy you time to spend on the rest of your to-do list. Below, we survey four of these services, Jigsaw, InfoUSA, Hoover’s and Sales Genie.