October 24, 2015
by Dave McClintock

Why Does Your Company Exist? Brand That Before How and What

It’s refreshing to rewatch Simon Sinek’s TED Talk “How Great Leaders Inspire Action.” The lesson of first communicating why you do what you do, before how or what, is convincing. We’re barraged with messages online, and our filters are thick. Why has … Continue reading

If you use e-mail marketing, telemarketing, or direct mail, check out my roundup of four services (Jigsaw, InfoUSA, Hoover’s, and Sales Genie), “When You’re Hungry for Sales, Consider These Lead-Gen Tools.”

Here’s a snippet:

Using a mix of advanced online searching and old-fashioned elbow grease, sales-lead generators gather, cross-reference, clean, and deliver email, phone, and postal data, often matched with business intelligence, such as employee-growth rate, initial public offering history, office square footage, and salary information. Besides selecting targets by number of employees and industry, you often can aim within a radius of ZIP codes you designate.

Whether you want to shake out new contacts on your home turf, or cast a wider net, your dollars can buy you time to spend on the rest of your to-do list. Below, we survey four of these services, Jigsaw, InfoUSA, Hoover’s and Sales Genie.

October 28, 2009
by Dave McClintock

Authors: See Gary Crush It!

From my perspective, Gary Vaynerchuk—the boy from Belarus who grew his family’s liquor store in New Jersey into a multimillion-dollar business, and who is now teaching others to use customer service (especially via social media) to grow their businesses—has set … Continue reading