Why Does Your Company Exist? Brand That Before How and What

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It’s refreshing to rewatch Simon Sinek’s TED Talk “How Great Leaders Inspire Action.”

The lesson of first communicating why you do what you do, before how or what, is convincing.

We’re barraged with messages online, and our filters are thick. Why has the best chance of getting through. Just be sure the how and what are worth the attention.

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