What’s interesting is that what started as a proof of the power of packaging turned into a proof of the power of pricing — increasing from $10 per cube to $50. Ultimately, the success of the product and the pricing seems to have improved its quality, too — it’s somewhat curated, and more than a careless scoop of litter.
So, think about your content, services, and products. What’s trash to you — and could it be repurposed into something meaningful to others? Could the process of packaging and pricing lead you to view it as more than trash — as a product worthy of your brand?